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The Competency of Collaboration Business ad

3 months ago Services Washington, D.C. 189 views

$ 1

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Delivering a magnetic user experience is in no way a linear process. The development cycle involves so many connected moving parts that in the absence of collaboration, the final product could fall short of your initial ROI expectations. Adopting a collaborative approach to product discovery is easily the most effective way to ensure your final product meets the needs of your users.

The first step is to break down any departmental silos that can negatively impact the chances of building a seamless user experience into your product. An open flow of knowledge and frequent communication is crucial for setting goals and mapping the user journey towards those goals. Collectively, a team has more knowledge, experience, and insight than an individual.

The goal is not entirely about building a product, or a piece of software, rather the goal should be geared towards delivering a solution to a set of users. In return, those users will view your product as an essential component of how they conduct their daily lives. If you truly want to deliver a useful piece of software to support the user’s daily life, then you need to gain insight from those who build software, because developers have the best understanding of the potential that software holds. At the same time, developers must have a 360-degree understanding of what the end-user is trying to achieve. This is why collaboration is so important in user story mapping. Product owners, developers, designers, and architects who understand the entire user context can better frame the product to meet the user’s needs. A shared understanding allows everyone involved to identify hiccups in the user experience before the product reaches completion, and can hash out solutions to problems that affect every moving part within the cycle.